Dedicated to the Conservation and Protection of your Marketing Mojo!

Mission

What is Mojo? Mojo is a quality that attracts people to you and makes you successful and full of energy. If you have good mojo, you're popular, persuasive, and successful. Mojo is the moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it. Sometimes mojo comes and goes in all areas of our lives and business. My mission is to help you create it in your business or life, maintain it, and get it back when needed!

Our Services

01. Kick Start Your Mojo!

Does your business need a kick to help get it off the ground? Maybe you don’t know where to start and need a custom marketing plan. We can create one for you and get you started in the right direction!

02. Keep Your Mojo Risin’

Need help evaluating where to spend your time, money and marketing efforts? Need help pinpointing what is working or not working. We can help you re-evaluate your current strategy.

03. Get Your Mojo Back

Sometimes you can slip into complacency and lose your mojo... you need help to get your Mojo back. We can help by doing a follow up with you and kick start your mojo again.

With more than two decades of experience in real estate marketing, Joe Averett has built a reputation as one of Utah’s most seasoned and creative marketing professionals. As the founder of Got MoJoe, Joe combines deep industry knowledge with innovative strategy to help agents, brokerages, and developments stand out in competitive markets.

Over the course of his career, Joe has contributed to the marketing of tens of thousands of properties across all price points—from entry-level homes to luxury estates—and has helped hundreds of real estate professionals elevate their personal brands through strategic, high-impact marketing.

Joe’s foundation in graphic design and pre-press printing gives him a unique edge, blending creative vision with technical precision. He is also the former publisher and art director of Collections Magazine, a premier luxury real estate publication for Summit Sotheby’s International Realty, where he produced 19 issues showcasing Utah’s most exceptional properties.

About Joe

Originally from Arizona, Joe moved to Utah to study Visual Arts and Graphic Design at both the University of Utah and Brigham Young University. While in school, he immersed himself in the design and print industry, working with several pre-press and printing firms in downtown Salt Lake City—experience that would later shape his marketing expertise.

Joe’s real estate career began with Prudential Utah Real Estate, where he quickly rose through the ranks of the marketing department. He later became Marketing Director for Lance May & Associates, the top new construction real estate team along the Wasatch Front, before returning to Prudential as Marketing Director.

In that role, Joe oversaw marketing and advertising for 500+ agents across 16 offices, helping drive the company to become Utah’s #1 real estate brokerage with more than $3.2 billion in annual sales volume.

In 2010, Joe joined Summit Sotheby’s International Realty as Marketing Director, overseeing marketing strategy across Park City, Salt Lake City, and St. George. During his tenure, the company experienced significant growth, expanding to $1.8 billion in annual sales volume.

Joe led major initiatives including:

• A complete redesign of the company’s website into a lifestyle-driven search platform

• Development of the company’s video marketing channel

• Implementation of agent marketing tools and intranet systems

• Creation of innovative digital campaigns and market video reports

He also served as publisher and art director of Collections Magazine, distributing over 125,000 copies per issue and elevating the brand’s luxury presence statewide.

Today

Since 2019, Joe has operated independently through Got MoJoe, partnering with real estate agents, brokerages, and developers to deliver custom marketing strategies, branding, and creative direction. His approach is hands-on, results-driven, and rooted in a deep understanding of both the real estate industry and the evolving marketing landscape.

Joe’s mission is simple:

Help clients build stronger brands, attract better opportunities, and create momentum—aka, “MoJoe.”