5 Tips for REALTORS®
1. If you can’t Measure it, you can’t Manage it
If you don't know Peter Drucker, you should: he's known as the man who invented modern business management. He wrote 39 books on the subject and is widely regarded as the greatest management thinker of all time. He is also credited with many of the most important quotes in business management.
Here's the first: "If you can't measure it, you can't manage it."
Quantifying your business allows you to see patterns, set targets, and measure progress.
Why are email marketing platforms like Rezora in business? Because they allow REALTORS to manage their emails, contacts and report the data back to the REALTOR. How valuable is it to know which of your clients have opened up your email? How valuable is it to know which of your co-workers have opened up your big open house announcement?
One last question, when was the last time you heard a REALTOR say they had a successful postcard campaign? You can easily send out 100 just listed postcards for just under $100 but do you know how many people actually saw your postcard? You can easily create a $100 Facebook ad for that same property and get reporting on likes, comments, shares and clicks through to your website or property listing.
2. Build your Inventory of Listings AND Contacts
The advice “Get out there and make new friends!” may sound too fun to be associated with serious networking, but it’s actually very effective: Simply being social is a great way to start building a network. You may be building a network from scratch, but that doesn’t mean you can’t take advantage of the connections you already have. Ask your relatives, friends, neighbors, or even your mailman if they can introduce you to valuable professional connections.
One source of contacts that I have often seen agents overlook is their LinkedIn network. It is very easy to export your LinkedIn database and import to Rezora.
3. Get Social - Promote Yourself
Rezora is a great option for inviting your email contacts to follow you on social media! You can create an email and invite your contacts to follow you on Facebook, Twitter, Instagram and etc. One thing I’ve learned over the years is that social media requires engagement. The more you engage with others, the more engagement you will get in return. If you get on social media and comment on others posts, they will post on yours. Don’t be afraid to show off your real estate achievements… new listings, open house, solds. Posts like these show your SOI that you are active in the real estate marketplace. Be consistent in posting whether its daily, weekly or monthly. I like to have categories or buckets for posts such as “New Listings of the Week” on Mondays or a “Best Buy” midweek and “Upcoming Open Houses” for the weekend. Integrate a social media platform like Hootsuite or Buffer so you can schedule posts out in advance!
4. Set it and Forget It
Many REALTORS® focus just on listing and selling homes and forget that they need to build up their real estate business. Set a budget for the year for self-promotion and build ad campaigns that promote your listings and your business. If you can’t set an ad campaign to run for at least 6 months, don’t do it. Your time is precious and you will not have the time to follow up on every little item every month. Find ways to promote yourself that you can easily set and forget!
5. Stay Top of Mind
Did you know a simple way to stay top-of-mind with your friends, clients and other REALTORS® is by using Rezora’s built-in retargeting campaign? Facebook, Google Ads, Pay-per-click, and Adwerx ads can quickly deplete your budget. $35 a month is a drop in the bucket to keep in front of your friends, clients and other REALTORS®.
